Which Broadway production pioneered the use of daily digital lottery ticket sales via social media, creating a viral phenomenon known as '#Ham4Ham' that significantly expanded its audience reach?

In the world of performing arts, creative marketing strategies can make the difference between sold-out shows and empty seats. Social media has transformed how theaters and performance venues connect with audiences and promote productions. This trivia question tests your knowledge about a groundbreaking social media campaign that revolutionized Broadway ticket sales and audience engagement.

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Hamilton
Dear Evan Hansen
The Book of Mormon
Wicked