Which retail analytics technique did Barack Obama's 2012 campaign famously adopt that revolutionized political campaigning by identifying and targeting individual persuadable voters?

Modern politics has been transformed by data analytics, with campaigns and government agencies increasingly relying on the same customer analytics tools that revolutionized retail. From voter targeting to public service optimization, understanding how data shapes political decisions has become essential for informed citizens. Test your knowledge about how political organizations leverage analytics tools originally developed for retail and e-commerce applications.

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Customer Lifetime Value (CLV) modeling
Microtargeting through predictive analytics
A/B testing for campaign donation pages
NPS (Net Promoter Score) for voter satisfaction