Which pop culture icon launched a sustainable beauty brand in 2019 that became famous for its 100% plastic-free packaging and pioneered the 'return-to-recycle' program in the beauty industry?

In recent years, sustainability has become a major focus in retail and consumer products, with pop culture celebrities and influencers leading the charge. Many stars have launched eco-friendly product lines that have reshaped how fans think about consumption. Test your knowledge about which pop culture icon made the biggest splash in sustainable retail with their groundbreaking product launch!

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Emma Watson with her 'Clean Conscience' skincare line
Pharrell Williams with his 'Humanrace' products
Jaden Smith with 'JUST Water' packaging innovations expanded to beauty
Emma Roberts with her 'Belletrist Beauty' zero-waste collection