Which pioneering marketing strategy did Patagonia use in 2011 that paradoxically boosted sales while promoting sustainability?

Sustainability has become a crucial factor in how natural products are marketed worldwide. As consumers become increasingly eco-conscious, brands in the natural products sector have adopted innovative marketing strategies to highlight their environmental credentials. This trivia question explores how one major natural products company leveraged sustainability to transform their brand loyalty and market position.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Their "Don't Buy This Jacket" campaign that urged consumers to consider the environmental costs of their purchases
Their "One Tree Planted" initiative that promised to plant trees based on customer purchases
Their "Zero Waste" certification program that verified products as 100% biodegradable
Their "Environmental Impact Calculator" app that showed customers their carbon footprint reduction