Which natural products retailer was the first to implement a comprehensive sustainability index that rated products based on environmental impact, transforming how consumers shop?

Test your knowledge about the history of natural product brands that revolutionized our relationship with the environment. Many of today's eco-friendly retail giants began with humble roots and visionary founders who recognized the importance of sustainable practices long before they became mainstream trends. This trivia explores a pivotal moment in natural product retail history that changed consumer expectations forever.

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Whole Foods Market with their 'Eco-Scale' rating system in 2011
The Body Shop with their 'Earth Care Rating' in 2008
Trader Joe's with their 'Planet Impact Score' in 2013
Lush Cosmetics with their 'Green Index' in 2010