Which ancient civilization pioneered the use of pictorial shop signs as a form of retail visual storytelling to attract customers who couldn't read?

The ancient world wasn't just about monuments and wars—it was also the birthplace of retail and visual merchandising techniques that continue to influence modern business practices. From the elaborate shop displays of Pompeii to the branded pottery of ancient Greece, visual storytelling in retail has ancient roots. Test your knowledge about how ancient merchants pioneered retail visual storytelling techniques that we still use today!

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Ancient Romans, who hung detailed painted signs depicting their goods outside shops in cities like Pompeii and Herculaneum
Ancient Egyptians, who created hieroglyphic shop banners showing their wares along the Nile marketplaces
Ancient Chinese merchants of the Han Dynasty, who used silk paintings as shop identifiers
Ancient Mayans, who carved stone reliefs outside marketplaces showing available products