Which company launched the first widely successful modern customer loyalty program in 1981, creating the model for points-based rewards systems still used today?

Before digital apps and plastic cards dominated the loyalty landscape, companies used creative ways to build customer retention. One pioneering loyalty program fundamentally changed how retailers thought about customer relationships and created a model that would be imitated for generations. Test your knowledge of retail history with this question about the origins of modern loyalty programs!

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• American Airlines (AAdvantage program)
• S&H Green Stamps
• American Express (Membership Rewards)
• Marriott Hotels (Marriott Rewards)

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