Which iconic building project, completed in 1997, demonstrated such powerful architectural brand storytelling that it transformed a declining industrial city into a cultural destination, spawning the term for this urban regeneration phenomenon?

The architecture of iconic buildings often becomes inseparable from a city's identity and brand story. These architectural landmarks don't just house activities—they become powerful brand ambassadors that tell stories through their physical form. This phenomenon, where distinctive architecture creates economic and cultural ripples throughout a city, has been studied extensively since certain landmark projects transformed their host cities' global identities.

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The Guggenheim Museum Bilbao (leading to the term 'Bilbao Effect')
The Sydney Opera House (leading to the term 'Sydney Effect')
The CCTV Headquarters in Beijing (leading to the term 'Beijing Loop')
The Burj Khalifa in Dubai (leading to the term 'Dubai Phenomenon')