Which innovative marketing strategy, first used by Beyoncé in 2013, revolutionized how major artists release albums and has since been adopted by Taylor Swift, Drake, and many others?

The music industry has undergone dramatic changes in how artists market their work and connect with fans. With the rise of streaming platforms, musicians have had to adapt their marketing strategies to reach audiences in new ways. This trivia question explores one of the most successful marketing innovations that changed how albums are released and promoted in the digital streaming era.

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The surprise album drop (releasing albums with no prior announcement)
Bundling albums with concert tickets to boost chart positions
Exclusive streaming platform deals (releasing only on one platform for the first week)
Visual albums (releasing a music video for every song simultaneously)