Which ice cream brand pioneered the retail concept of customers creating their own desserts with mix-ins on a frozen stone slab, launching a new era of customized dessert experiences in the 1970s?

In the world of frozen desserts, some innovations changed not just how we eat ice cream, but created entirely new retail experiences. This poll tests your knowledge about a pivotal moment in American ice cream history that transformed the relationship between consumers and this beloved treat, creating an entirely new retail concept that continues to influence food service today.

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Cold Stone Creamery
Steve's Ice Cream
Baskin-Robbins
Häagen-Dazs