Which groundbreaking marketing strategy helped 'The Blair Witch Project' (1999) earn nearly $250 million worldwide on a $60,000 budget?

The film industry relies heavily on innovative marketing campaigns to build anticipation and drive ticket sales. Major studios often spend up to 50% of a film's production budget on marketing alone! From viral social media campaigns to immersive experiential marketing, the battle to capture audience attention has led to increasingly creative promotional strategies. Test your knowledge about some of the most successful film marketing campaigns that transformed movies into cultural phenomena.

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Creating a fake documentary about the 'missing filmmakers' and maintaining the fiction that the events were real across all marketing
Releasing the entire first act of the film on YouTube months before theatrical release
Launching a subscription-based alternate reality game that revealed plot details to paying fans
Partnering with major news outlets to run fictional 'breaking news' segments about supernatural events in Maryland