Which advertising executive created Nike's iconic 'Just Do It' slogan in 1988, reportedly inspired by the final words of convicted murderer Gary Gilmore?

Behind every successful sports brand lies a powerful slogan that resonates with athletes and fans alike. These carefully crafted phrases often become so ingrained in popular culture that we instantly associate them with their brands. This trivia question explores the origin story behind one of the most recognizable sports brand slogans of all time - one that transformed from a marketing tagline into a global movement encouraging athletic participation and excellence.

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