Which 1982 sci-fi film featured a groundbreaking product placement deal that resulted in a 65% sales increase for a candy brand, establishing a new standard for product integration in Hollywood?

Product placement in film and television has evolved into a sophisticated marketing strategy worth billions annually. While today's audiences are familiar with brands appearing in their favorite shows and movies, this practice has a fascinating history dating back decades. Test your knowledge about one of the most influential early examples that changed how brands approach entertainment marketing forever!

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