Which music streaming platform first introduced its highly successful 'Wrapped' annual user data visualization campaign that has since been widely imitated across the industry?

The music industry has pioneered some of the most innovative digital marketing strategies to promote artists and albums. From viral social media campaigns to groundbreaking loyalty programs, marketing techniques have evolved dramatically in the streaming era. Test your knowledge about the cutting-edge digital marketing approaches that have revolutionized music promotion and helped artists connect with fans in the digital age.

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Spotify
Apple Music
Tidal
Amazon Music