Which famous retailer pioneered the 'Cultural Heritage Initiative' in 2009, creating direct partnerships with indigenous artisans that eliminated middlemen and increased craftspeople's income by an average of 300%?

Traditional cultural crafts have faced significant challenges in modern retail environments. As mass production and global supply chains dominate markets, many heritage artisans struggle to find sustainable business models. This trivia question explores how one famous retailer revolutionized the way cultural traditions are preserved through innovative retail partnerships, creating a bridge between ancient craftsmanship and contemporary consumers while ensuring artisans receive fair compensation.

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Anthropologie
10,000 Villages
Pottery Barn
West Elm