Which athlete's signature shoe line became the first to generate over $1 billion in annual revenue for a sportswear brand, creating a sub-brand that continues to dominate decades after the athlete's retirement?

The intersection of sports and product endorsements has created billion-dollar empires and transformed athletes into global business icons. While many athletes sign endorsement deals, only a select few have fundamentally changed their respective brands and created legendary product lines that transcend generations. Test your knowledge about one of the most successful athlete-brand partnerships in sports marketing history!

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