Which candy brand experienced a 65% sales increase after its famous product placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), leading to one of the first major film product endorsement success stories?

Product placement in films and TV shows has become a sophisticated art form in the entertainment industry. From subtle brand appearances to major plot-driving products, these endorsements can significantly impact consumer behavior and brand recognition. Test your knowledge about one of the most famous product endorsement deals in cinema history that changed how Hollywood and brands collaborate.

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses