Which pharmaceutical company launched the first FDA-approved direct-to-consumer television advertisement for a prescription drug in 1997, breaking new ground in medical product advertising?

The pharmaceutical and medical device industries have created some of the most innovative and sometimes controversial advertising campaigns in history. From direct-to-consumer drug commercials to groundbreaking medical technology announcements, these campaigns have shaped how patients interact with healthcare. Test your knowledge about a famous medical advertising campaign that changed the industry!

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Pfizer for Lipitor (atorvastatin)
Schering-Plough for Claritin (loratadine)
Eli Lilly for Prozac (fluoxetine)
Johnson & Johnson for Tylenol (acetaminophen)