Which pharmaceutical company launched the first major direct-to-consumer TV ad campaign for a prescription medication after the FDA relaxed broadcast advertising regulations in 1997, fundamentally changing medical marketing?

In the competitive world of healthcare marketing, one pharmaceutical company's groundbreaking advertising campaign fundamentally changed how patients access their medications and revolutionized the direct-to-consumer pharmaceutical advertising landscape. This campaign not only boosted sales but also transformed patient advocacy and empowerment in medication decisions. Test your knowledge of this significant medical marketing milestone that altered the healthcare industry's approach to patient communication.

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Pfizer for Viagra (sildenafil)
Eli Lilly for Prozac (fluoxetine)
Johnson & Johnson for Propecia (finasteride)
Merck for Claritin (loratadine)