Which Broadway musical's marketing campaign featured the now-famous tagline "So Much More Than A Musical" that revolutionized theatrical experiential marketing?

The performing arts industry relies heavily on effective branding and memorable taglines to attract audiences. Major productions often become cultural touchstones with marketing campaigns that transcend the shows themselves. Test your knowledge of iconic performing arts branding with this challenging trivia question about one of Broadway's most successful marketing taglines that transformed how theatrical productions are promoted to the public.

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