Which major sporting goods retailer first introduced virtual reality 'test zones' allowing customers to simulate using equipment (like testing golf clubs or tennis rackets) in realistic virtual environments?

The sports retail industry constantly evolves through technological innovation to enhance customer experiences and drive engagement. Major sporting goods retailers invest heavily in innovation labs to test and implement cutting-edge solutions. This poll tests your knowledge about a significant retail innovation that revolutionized how customers interact with sports products before purchase.

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Nike with their 'Nike Reality Lab' concept
Dick's Sporting Goods with their 'House of Sport' experiential stores
Under Armour with their 'UA Performance Centers'
Adidas with their 'Playground Innovation Hubs'