Which innovative packaging strategy did Oxford University Press introduce in the 1980s that revolutionized how people interacted with the Bible?

Throughout history, religious texts have been among the most printed, distributed, and marketed products in the world. Behind these sacred books lie fascinating business decisions about packaging, distribution, and marketing. This trivia poll tests your knowledge about the commercial aspects of religious texts and how they've been presented to believers and scholars across generations.

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• The "Devotional Rainbow" system, color-coding pages by religious theme
• The NIV Study Bible with extensive footnotes, cross-references, and supplementary articles in a single volume
• The "Scripture Scroll" continuous roll format mimicking ancient texts
• The "Digital Covenant" - the first mass-produced Bible with an accompanying computer program

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