Which brand mascot's catchphrase was officially added to the Oxford English Dictionary in 2018, recognizing its significant impact on colloquial English?

In the world of retail marketing, brand mascots often become cultural icons that transcend their advertising origins. Some mascots have made particularly interesting contributions to language and linguistics, either by introducing new terms, popularizing phrases, or creating unique linguistic identities. This trivia explores a fascinating intersection where brand mascots have influenced our everyday language and communication patterns.

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• Tony the Tiger's 'They're Gr-r-reat!'
• The Geico Gecko's 'So easy a caveman could do it'
• Chester Cheetah's 'It ain't easy being cheesy'
• The Energizer Bunny's 'It keeps going and going'

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