Which gaming company's innovative 2011 product marketing campaign involved placing mysterious cubes in major cities worldwide, which later revealed to be promoting a blockbuster sandbox game?

In the competitive landscape of gaming and virtual worlds, product marketing strategies can make or break a title's success. Major gaming companies have pioneered innovative approaches to market their products, creating memorable campaigns that resonate with players worldwide. Test your knowledge about a famous marketing campaign that changed the gaming industry landscape and set new standards for product promotion in virtual environments.

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Microsoft's 'Minecraft' cube installations, featuring glowing green blocks that appeared overnight in urban centers
Sony's 'Little Big Planet' tactile marketing with giant sewn cubes containing plush Sackboy dolls
Nintendo's 'Super Mario 3D Land' campaign with question mark blocks distributed throughout shopping districts
Epic Games' early 'Fortnite' promotion featuring supply drop crates in metropolitan parks