Which streaming platform launched its own retail innovation lab called 'Netflix Shop' in 2021 to sell merchandise tied to its original content?

The film and television industry relies heavily on brand positioning and product placement as crucial revenue streams. Major studios and streaming platforms have developed sophisticated strategies for featuring products within their content, creating a multi-billion dollar ecosystem that influences consumer behavior. Test your knowledge about how the entertainment industry has shaped retail marketing strategies and created iconic brand moments on screen.

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