Which major retailer's logo evolution included a transition from a simple wordmark to an iconic 'bullseye' design that has become one of the most recognizable symbols in American retail history?

Throughout history, many iconic brands have evolved their visual identities to stay relevant while maintaining brand recognition. Some of these transformations represent fascinating case studies in corporate history and brand value preservation. This trivia question explores one of the most interesting logo evolution stories that changed retail history and consumer perception.

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Target, which adopted its red bullseye logo in 1962, replacing the Dayton Company wordmark when they expanded beyond department stores
Walmart, which changed from a frontier-style wordmark to a yellow starburst symbol in the 1970s before adopting its current logo
Kmart, which transitioned from the S.S. Kresge Company logo to a red bullseye with a blue 'K' in the center during the 1960s
Macy's, which replaced its original text-based logo with a star symbol in 1948 to represent its flagship Herald Square location