Which innovative product launch strategy did Beyoncé pioneer in 2013 that has since been called the 'Beyoncé Effect' in marketing?

The entertainment industry is famous for spectacular product launches that generate massive buzz and cultural moments. From midnight releases of Harry Potter books to crowds camping outside Apple stores, these events blend marketing genius with fan psychology. How well do you know the strategies behind some of the most iconic pop culture product launches? Test your knowledge of the marketing tactics that turned ordinary product releases into historic cultural phenomena!

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Releasing her self-titled visual album with no prior announcement or marketing
Launching a subscription box service featuring exclusive merchandise for fans
Creating a social media scavenger hunt that revealed album details over 30 days
Partnering with Target for exclusive in-store listening parties in 100 cities simultaneously