Which celebrity's makeup brand broke Shopify's sales records on its first launch day in 2019, pioneering a new direct-to-consumer strategy that many retailers have since attempted to replicate?

In today's competitive market, celebrities have become powerful forces in retail brand strategy. Many famous people have launched successful product lines or collaborated with major retailers to create innovative campaigns that transformed sales strategies. This trivia tests your knowledge of the intersection between celebrity influence and retail brand development - do you know which famous faces made the biggest impact in the retail world?

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty