Which outdoor retailer pioneered the 'in-store ecosystem' concept where live plants and animals native to local habitats are incorporated into their shopping experience?

In today's environmentally conscious market, nature-focused brands are pioneering innovative retail strategies to connect with eco-minded consumers. But how well do you understand the intersection of nature brands and their marketing approaches? This trivia question explores an interesting collaboration that broke new ground in experiential retail marketing within the natural products industry.

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REI Co-op
Bass Pro Shops/Cabela's
Patagonia
The North Face