Which celebrity was the first to use a 'drop' marketing strategy (limited quantity, surprise releases) for their beauty brand, creating unprecedented demand?

In the world of famous people and product launches, celebrities often employ unique strategies to maximize their brand impact. This trivia question tests your knowledge of a significant celebrity product launch that revolutionized how personal brands approach retail marketing and consumer engagement. Do you know which famous person pioneered this particular approach?

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty