Which innovative product marketing strategy contributed most significantly to public engagement and continued funding support for the James Webb Space Telescope before its launch?

The James Webb Space Telescope (JWST) represents one of astronomy's most significant product launches, requiring innovative marketing approaches to generate public interest and funding support. This poll explores the unique product marketing strategy that helped make the JWST one of the most anticipated scientific instruments in history, despite numerous delays and budget challenges. Test your knowledge about this intersection of cutting-edge astronomy and product marketing excellence!

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The "Name A Star" campaign allowing public donations in exchange for naming rights to newly discovered celestial objects
The unprecedented open-access model sharing engineering milestones and test images during development, creating a decade-long "product journey" narrative
The exclusive JWST NFT collection sold to wealthy space enthusiasts, generating over $50 million in additional project funding
The celebrity ambassador program featuring Hollywood actors who appeared in space films promoting JWST in major advertising campaigns