Which traditional cultural celebration inspired the 'Lucky Bags' retail phenomenon that has become a major New Year's Day shopping tradition in Japan and is now adopted by global brands like Apple and Starbucks?

Traditional cultural celebrations have become major retail marketing opportunities around the world. From special product releases to themed retail experiences, brands are increasingly incorporating cultural traditions into their marketing strategies. Test your knowledge about how major retailers have capitalized on traditional celebrations from diverse cultures through special product launches and marketing campaigns.

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Fukubukuro
Setsubun
Obon
Hanami