Which Broadway musical pioneered the 'lottery ticket' system that revolutionized theatrical accessibility and has since become standard practice for many major productions?

The performing arts world is not just about talent on stage but also about the marketing strategies that fill those seats! Broadway shows and theater companies have developed some of the most innovative branding and marketing campaigns in the entertainment industry. Test your knowledge about the marketing tactics and branding strategies that have helped make certain theatrical productions global phenomena. How well do you know what happens behind the curtain of performing arts marketing?

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Rent
The Phantom of the Opera
Hamilton
Wicked