Which innovative brand positioning strategy did National Geographic adopt in 2018 that significantly increased their conservation funding and expanded their wildlife protection efforts?

National Geographic has been a pioneering brand in wildlife conservation and education for over a century. Their brand positioning has evolved significantly as they've adapted to changing media landscapes while maintaining their core mission of exploration and conservation. Test your knowledge about how this iconic wildlife and nature brand has positioned itself in the modern marketplace!

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The 'Planet or Plastic?' campaign that positioned them as leaders against single-use plastics in oceans
The 'Wildlife Warriors' subscription model that donated 25% of all membership fees to conservation
The 'One Species, One Dollar' campaign that matched every dollar spent on merchandise with habitat protection
The 'Digital Safari' platform that offered virtual wildlife experiences with proceeds supporting anti-poaching efforts