Which legendary guitarist was the first musician to have a signature model guitar mass-produced by Gibson, setting off the trend of artist signature instruments in 1969?

Test your knowledge about influential brand partnerships in the music industry! Brand ambassadorships have become a crucial marketing strategy for music equipment manufacturers, streaming platforms, and instrument brands. These partnerships help companies reach new audiences while giving artists additional revenue streams beyond music sales and performances. How well do you know these iconic music industry brand connections?

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Les Paul
Eric Clapton
Jimi Hendrix
Johnny Winter