Which innovative marketing strategy did NASA implement in 1998 that revolutionized the Hubble Space Telescope's brand identity and significantly increased public engagement with astronomy?

The Hubble Space Telescope isn't just a scientific instrument—it's one of astronomy's most successful brands. When NASA needed to revitalize public interest in space exploration and secure continued funding, they launched a brilliant marketing campaign that transformed how the public views astronomy. This campaign fundamentally changed the relationship between scientific institutions and the public. Test your knowledge of this landmark case study in scientific marketing!

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Making all Hubble images freely available to the public and media without copyright restrictions
Creating the 'Hubble Heritage Project' that selected visually striking images purely for their aesthetic appeal rather than just scientific value
Partnering with National Geographic to produce monthly telescope-themed subscription boxes with astronomy activities
Launching the 'Your Name in Space' campaign that allowed public donors to have their names encoded on a microchip aboard Hubble