Which celebrity was the first to create a billion-dollar beauty brand through a direct-to-consumer model that revolutionized the industry by emphasizing inclusive shade ranges?

Behind many successful product lines and retail innovations stand celebrities who've transformed from entertainers to business moguls. These stars have leveraged their personal brands to create billion-dollar empires, pioneering new approaches to product development and marketing. Test your knowledge of these celebrity entrepreneurs who have made significant impacts on retail and product innovation!

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty