Which innovative customer analytics technique did the UK Government Digital Service (GDS) pioneer that revolutionized how government websites track user journeys?

In recent years, governments worldwide have been implementing digital transformation strategies to improve service delivery and citizen engagement. These initiatives often involve adopting retail-inspired technologies and analytics to better understand and serve constituents. Test your knowledge about how modern governments are using retail-inspired customer analytics and service techniques in their digital transformation efforts.

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Cross-Department User Journey Mapping (CDUJM)
Personalized Constituent Recommendation Engine (PCRE)
Biometric Sentiment Analysis (BSA)
Blockchain Verification Protocol (BVP)