Which mythological figure's cult deliberately used the color purple in their brand identity as a marketing strategy to signify exclusivity and divine royalty?

Throughout history, mythological figures have demonstrated remarkable 'brand longevity' - surviving thousands of years in human consciousness. From a product development perspective, these enduring myths represent some of the most successful 'marketing campaigns' in history. This poll explores how ancient mythological entities employed marketing strategies that modern brands still emulate today.

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Dionysus (Bacchus), whose purple-robed priests used the color to represent wine and luxury
Apollo, whose temples featured purple banners to symbolize prophetic visions and divine wisdom
Athena, whose followers wore purple garments to represent the goddess's royal wisdom and battle strategy
Zeus, whose lightning was depicted in purple hues to emphasize his status as king of the gods