Which nature-focused advertising campaign was the first to pledge 1% of sales (not just profits) to environmental conservation, creating a movement that has now influenced thousands of companies?

The natural world has inspired some of the most memorable and effective advertising campaigns in retail history. Companies that align with environmental causes often create powerful brand associations while promoting conservation. This trivia question tests your knowledge of a groundbreaking eco-focused campaign that changed how consumers view corporate environmental responsibility and set new standards for cause marketing in the natural products industry.

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Patagonia's '1% for the Planet' initiative, launched in 1985
The Body Shop's 'Against Animal Testing' campaign, started in 1989
REI's '#OptOutside' campaign, beginning in 2015
Seventh Generation's 'Generation Good' program, established in 2000