Which linguistic device is primarily responsible for making Nike's 'Just Do It' slogan so effective and memorable?

Brand slogans are fascinating examples of applied linguistics in marketing. They utilize rhetorical devices, linguistic patterns, and cultural references to create memorable phrases that stick in consumers' minds. From phonological considerations like rhythm and rhyme to semantic choices that evoke specific emotions, slogans represent the intersection of language science and consumer psychology. Test your knowledge about how language shapes these powerful marketing tools and the linguistic techniques behind some of the world's most recognizable brand identities.

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Imperative mood - using a direct command structure that prompts action
Alliteration - repeating the same consonant sound at the beginning of each word
Euphemism - substituting a mild or indirect expression for one that might be harsh or unpleasant
Hyperbole - using obvious exaggeration for rhetorical effect