Which gaming company created an elaborate fake religion called the 'Church of the New Epoch' as part of a controversial viral marketing campaign for their dystopian action game?

Marketing in the gaming industry has evolved dramatically over the years, with companies employing increasingly creative and sometimes controversial strategies to capture players' attention. From immersive alternate reality games to elaborate stunts that blur the line between fiction and reality, game marketing campaigns have become legendary in their own right. Test your knowledge about some of the most innovative marketing campaigns that helped define gaming history!

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• Rockstar Games for 'Grand Theft Auto IV'
• Eidos Interactive for 'Deus Ex: Human Revolution'
• Valve for 'Half-Life 2'
• CD Projekt Red for 'Cyberpunk 2077'

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