Which film studio famously rebranded its James Bond franchise with a distinctive blue color scheme for 'Casino Royale' (2006) to signal a darker, more emotional tone after years of declining relevance?

The strategic use of color in film and television marketing has a profound psychological impact on audiences. Studios invest millions in research to determine which color palettes will best position their products in the market. This trivia question explores how one major studio leveraged color psychology to revitalize a struggling franchise through innovative product marketing.

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Sony Pictures/Columbia
Paramount Pictures
Universal Studios
Warner Bros.