Which government agency underwent a major brand repositioning in 2010 that included a new logo, tagline 'Inspiring the world', and digital-first approach that increased citizen engagement by 70% within one year?

Throughout history, governments and political institutions have engaged in strategic brand positioning to connect with citizens, shape public perception, and communicate values. From campaign slogans to visual identities, political brand positioning has evolved significantly in the digital age. Test your knowledge about notable government rebranding initiatives that changed public perception and engagement strategies.

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UK Government Digital Service (GDS)
U.S. Department of State
Australian Public Service Commission
Canadian Revenue Agency