Which horror film's marketing campaign claimed the footage was real found footage from missing filmmakers, creating a viral sensation that helped the low-budget film earn nearly $250 million worldwide?

The success of a film often depends as much on its marketing as its content. Some movie marketing campaigns have become legendary in the industry, changing how films are promoted and creating cultural phenomena before the film even premieres. This trivia question tests your knowledge of innovative film marketing strategies that transformed movie promotion forever.

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The Blair Witch Project (1999)
Paranormal Activity (2007)
Cloverfield (2008)
The Ring (2002)