Which brand is widely credited with launching the first structured influencer marketing program in 2010, revolutionizing digital marketing by systematically partnering with YouTube creators?

In the ever-evolving world of marketing, certain campaigns mark significant shifts in how brands connect with consumers. The emergence of influencer marketing represented one such paradigm shift, transforming how products are promoted in the digital age. This poll tests your knowledge about the early development of influencer marketing as a formal business strategy and which brand is credited with pioneering the modern approach we recognize today.

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Old Spice with their 'The Man Your Man Could Smell Like' campaign
Nike with their 'Write the Future' World Cup campaign
IZEA with their 'Sponsored Tweets' platform
Maker Studios (now Disney Digital Network) with their 'XYZZY' program for YouTube creators