Which pharmaceutical product was the first to launch a major direct-to-consumer (DTC) television advertising campaign in the United States after the FDA relaxed broadcast advertising regulations in 1997?

The pharmaceutical industry transformed its marketing approach in the late 20th century when regulatory changes opened new avenues for reaching patients directly. This shift fundamentally changed how medical products were promoted and how patients engaged with treatment options. Test your knowledge about this significant evolution in medical product marketing that continues to shape healthcare communication today.

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Claritin (loratadine) for allergies by Schering-Plough
Prozac (fluoxetine) for depression by Eli Lilly
Lipitor (atorvastatin) for cholesterol by Pfizer
Viagra (sildenafil) for erectile dysfunction by Pfizer