Which company introduced the first widely successful customer loyalty program in 1896 that involved collecting stamps that could be redeemed for merchandise?

Customer loyalty programs have become a cornerstone of modern retail strategy, but they have fascinating historical roots. Before digital points and mobile apps, retailers developed creative ways to keep customers coming back. This trivia question explores a pivotal moment in the evolution of customer loyalty tactics that would eventually transform into the sophisticated programs we know today.

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• Sperry & Hutchinson (S&H Green Stamps)
• Montgomery Ward's 'Preferred Customer Program'
• Sears Roebuck's 'Loyalty Certificate' system
• Woolworth's 'Customer Reward Tokens'

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