Which company holds the Guinness World Record for the largest customer loyalty program by active membership?

Customer loyalty programs are a cornerstone of modern retail strategy, but some brands have pushed the envelope to create truly record-breaking initiatives. This trivia question explores the world's largest customer loyalty program based on active membership numbers - a testament to how effective these programs can be at scale. Test your knowledge of retail record-breakers in the customer engagement space!

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Amazon Prime (USA) with approximately 200 million members
Alibaba's 88 VIP (China) with approximately 25 million elite members
Starbucks Rewards (Global) with approximately 30 million members
China's Alipay Membership Rewards with over 700 million active users