Which airline was the first to introduce an in-flight retail catalog (similar to the concept later known as SkyMall) in the transportation industry?

The transportation industry has always been innovative when it comes to retail opportunities. Airlines in particular have developed unique approaches to creating customer journeys and enhancing brand value through in-flight shopping experiences. This poll tests your knowledge of a pioneering retail concept that transformed how passengers shop while traveling by air.

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• American Airlines with their 'AA Advantage Shopping' in 1976
• Pan American World Airways with 'Pan Am SkyMarket' in 1972
• British Airways with 'HighStreet at 30,000 Feet' in 1981
• Lufthansa with 'Lufthansa WorldShop' in 1979

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